White Label AI Solutions for Agencies 2025: Complete Guide to Reselling AI Services
Launch AI services under your agency brand with white label solutions. Compare top platforms (Stammer AI, CustomGPT, Voiceflow), learn pricing strategies, and discover how to add €10K+ monthly recurring revenue with AI chatbots and voice agents.
Why Agencies Are Adding White Label AI Services in 2025
The AI services market is exploding, and agencies are uniquely positioned to capitalize. By offering white-label AI chatbots, voice agents, and automation solutions, you can add significant recurring revenue while serving your existing client base better.
White Label AI Market 2025
Why White Label vs. Building In-House?
| Approach | White Label | Build In-House |
|---|---|---|
| Time to Market | Days to weeks | 6-12 months |
| Development Cost | €0 (platform fee only) | €100K-500K+ |
| Maintenance | Handled by provider | Ongoing team cost |
| Feature Updates | Automatic | Manual development |
| Scalability | Immediate | Infrastructure investment |
| Risk Level | Low (pay as you grow) | High (upfront investment) |
Top White Label AI Platforms Compared
1. AI Chatbot Platforms
| Platform | Best For | Pricing | Key Features |
|---|---|---|---|
| Stammer AI | Full white label | €297-997/mo | Chat + Voice, custom domain |
| CustomGPT.ai | Knowledge bases | €99-499/mo | RAG, multilingual, API |
| Voiceflow | Complex flows | €50-625/mo | Visual builder, integrations |
| Botpress | Technical teams | Free-€495/mo | Open source, self-host option |
| Intercom Fin | Enterprise support | Custom pricing | Full CS platform |
2. AI Voice Agent Platforms
| Platform | Best For | Pricing | Key Features |
|---|---|---|---|
| Bland AI | Outbound calling | €0.09/min | Natural voice, API |
| Vapi | Developers | €0.05-0.15/min | Flexible, many voices |
| Retell AI | Call centers | Custom | Low latency, enterprise |
| Synthflow | No-code users | €29-450/mo | Easy setup, templates |
Pricing Strategy for AI Services
Recommended Pricing Tiers
Starter: €500-800/month
- • 1 AI chatbot
- • Up to 1,000 conversations/month
- • Basic knowledge base (50 pages)
- • Email support
- • Your cost: ~€100-150/month
Professional: €1,200-1,800/month
- • AI chatbot + voice agent
- • Up to 5,000 conversations/month
- • Full knowledge base (unlimited)
- • CRM integration
- • Priority support
- • Your cost: ~€300-400/month
Enterprise: €2,500-5,000+/month
- • Multiple AI agents
- • Unlimited conversations
- • Custom integrations
- • Dedicated support
- • Analytics dashboard
- • Your cost: ~€800-1,500/month
Building Your White Label AI Service
Step 1: Choose Your Niche
- E-commerce: Product recommendations, order tracking, FAQ
- Healthcare: Appointment booking, patient FAQ, triage
- Real Estate: Property inquiries, scheduling viewings
- Legal: Initial consultations, document Q&A
- SaaS: Customer support, onboarding, documentation
Step 2: Set Up Your White Label Platform
- 1. Sign up for white label platform (14-day trials available)
- 2. Configure custom branding (logo, colors, domain)
- 3. Create service packages and pricing
- 4. Build demo chatbot for sales presentations
- 5. Create onboarding process for clients
Step 3: Sales and Onboarding Process
Client Onboarding Checklist
- • Gather business information and FAQs
- • Collect knowledge base documents
- • Configure chatbot personality and tone
- • Set up integrations (CRM, calendar, etc.)
- • Test thoroughly with client scenarios
- • Deploy and provide training
- • Schedule monthly review calls
Revenue Calculator: White Label AI
| Clients | Avg. Price | Your Cost | Monthly Profit | Annual Profit |
|---|---|---|---|---|
| 5 clients | €1,000/mo | €1,250/mo | €3,750 | €45,000 |
| 10 clients | €1,200/mo | €3,000/mo | €9,000 | €108,000 |
| 20 clients | €1,500/mo | €6,000/mo | €24,000 | €288,000 |
| 50 clients | €1,500/mo | €15,000/mo | €60,000 | €720,000 |
Common Mistakes to Avoid
Top 5 White Label AI Pitfalls
- 1. Underpricing: Don't compete on price. Compete on service and results.
- 2. Poor Training: AI quality depends on knowledge base quality. Invest time upfront.
- 3. No Support Plan: Clients need ongoing help. Budget for support hours.
- 4. Over-Promising: Set realistic expectations. AI isn't magic.
- 5. Ignoring Analytics: Use data to prove ROI and improve performance.
Partner with SUPALABS for White Label AI
At SUPALABS, we offer white-label AI development partnerships for agencies. We build custom AI solutions that you can resell under your brand, with full technical support and ongoing development.
Want to Add AI Services to Your Agency?
We build custom white-label AI solutions. Partner with us for technical development while you focus on sales.
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Frequently Asked Questions
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Mike Cecconello
Founder & AI Automation Expert
💼 Experience
5+ years in AI & automation for creative agencies
🏆 Track Record
50+ creative agencies across Europe
Helped agencies reduce costs by 40% through automation
🎯 Expertise
- ▪AI Tool Implementation
- ▪Marketing Automation
- ▪Creative Workflows
- ▪ROI Optimization

