ActiveCampaign vs Brevo (Sendinblue)
Complete comparison between ActiveCampaign and Brevo (Sendinblue). Discover features, pricing, pros and cons to choose the best tool for your needs.
Quick Comparison
ActiveCampaign
180K+ users
Key Features
- Advanced automation
- CRM integration
- Lead scoring
- Site tracking
- Split testing
- Predictive sending
Strengths
- +Powerful automation
- +Built-in CRM
- +Great deliverability
- +Advanced segmentation
- +Good support
Weaknesses
- -No free plan
- -Learning curve
- -Template editor could be better
- -Can be complex
Best For
Growing businesses needing advanced email automation with CRM
Brevo (Sendinblue)
500K+ users
Key Features
- Email marketing
- SMS marketing
- Chat
- CRM
- Automation
- Transactional emails
Strengths
- +Affordable pricing
- +Multi-channel (email + SMS)
- +Good deliverability
- +EU-based (GDPR)
- +Unlimited contacts on free
Weaknesses
- -Limited templates
- -Basic reporting
- -Automation could be better
- -Email limits on free
Best For
European businesses wanting affordable, GDPR-compliant email marketing
Feature Comparison
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Rating | (4.6) | (4.5) |
| Starting at | $29/month | €19/month |
| Free plan available | ||
| Italian Support | Good | Good |
| Users | 180K+ | 500K+ |
Our Verdict
Choose ActiveCampaign if...
- Powerful automation
- Built-in CRM
- Great deliverability
- Advanced segmentation
Choose Brevo (Sendinblue) if...
- Affordable pricing
- Multi-channel (email + SMS)
- Good deliverability
- EU-based (GDPR)
Frequently Asked Questions
What is the main difference between ActiveCampaign and Brevo (Sendinblue)?
ActiveCampaign is ideal for Growing businesses needing advanced email automation with CRM, while Brevo (Sendinblue) is better for European businesses wanting affordable, GDPR-compliant email marketing.
Which is cheaper, ActiveCampaign or Brevo (Sendinblue)?
ActiveCampaign starts at $29/month, while Brevo (Sendinblue) starts at €19/month. Brevo (Sendinblue) offers a free plan.
Which has better Italian support?
ActiveCampaign has "Good" Italian support, while Brevo (Sendinblue) has "Good" support.
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