Mailchimp vs ActiveCampaign
Complete comparison between Mailchimp and ActiveCampaign. Discover features, pricing, pros and cons to choose the best tool for your needs.
Quick Comparison
Mailchimp
(4.4)
13M+ users
Starting at$13/month
Pricing modelPer contacts
Free plan available
Italian SupportGood
Key Features
- Email campaigns
- Automation
- Landing pages
- Audience segmentation
- A/B testing
- Analytics
Strengths
- +Easy to use
- +Good free plan
- +Nice templates
- +All-in-one marketing
- +Good analytics
Weaknesses
- -Gets expensive with growth
- -Limited automation on free
- -Support can be slow
- -Strict sending limits
Best For
Small businesses and startups starting with email marketing
Founded 2001Atlanta, USA
ActiveCampaign
(4.6)
180K+ users
Starting at$29/month
Pricing modelPer contacts
No free plan
Italian SupportGood
Key Features
- Advanced automation
- CRM integration
- Lead scoring
- Site tracking
- Split testing
- Predictive sending
Strengths
- +Powerful automation
- +Built-in CRM
- +Great deliverability
- +Advanced segmentation
- +Good support
Weaknesses
- -No free plan
- -Learning curve
- -Template editor could be better
- -Can be complex
Best For
Growing businesses needing advanced email automation with CRM
Founded 2003Chicago, USA
Feature Comparison
| Feature | Mailchimp | ActiveCampaign |
|---|---|---|
| Rating | (4.4) | (4.6) |
| Starting at | $13/month | $29/month |
| Free plan available | ||
| Italian Support | Good | Good |
| Users | 13M+ | 180K+ |
Our Verdict
Choose Mailchimp if...
- Easy to use
- Good free plan
- Nice templates
- All-in-one marketing
Choose ActiveCampaign if...
- Powerful automation
- Built-in CRM
- Great deliverability
- Advanced segmentation
Frequently Asked Questions
What is the main difference between Mailchimp and ActiveCampaign?
Mailchimp is ideal for Small businesses and startups starting with email marketing, while ActiveCampaign is better for Growing businesses needing advanced email automation with CRM.
Which is cheaper, Mailchimp or ActiveCampaign?
Mailchimp starts at $13/month, while ActiveCampaign starts at $29/month. Mailchimp offers a free plan.
Which has better Italian support?
Mailchimp has "Good" Italian support, while ActiveCampaign has "Good" support.
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